Privacy Policy

Last Updated: January 11th, 2015

Why The Face is a multiplayer game, where you challenge friends and take turns guessing each others facial expressions of different situations. It’s easy and fun. Simply choose one of three situations and take a selfie of what your expression would be. Send it to your friend, and wait for him or her to guess and send you an expression back.

This privacy policy describes how we (Why The Face App) collect, use, and share your information whenever you use our Services. Those Services include every way you might interact with us through our mobile application, website and any of our other online products and Services that link to this privacy policy.

If the privacy policy change we will ensure to let you know one way or another. This will be done either by letting you know by revising the date at the top of the privacy policy that’s available on our website and through the settings menu in Why The Face App. Other times, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). If you ever have a question about our privacy policy please send us an email at

What information we collect

What data you directly provide us

In order for you to create a Why The Face App account, we need to collect a few important details about you: 1) A unique username that will be your username in the App, 2. A password, 3. An email address we only use to contact you at if you lose or forget your password.

If you for some reason want to delete your account you can always send us an email at, but keep in mind that we may retain certain information in backup for a limited period of time or as required by law. For more information about how we store and delete the pictures and messages you send or receive through Why The Face App, please read the “Picture and Message Deletion” section a little further down.

What data you automatically provide us when you use our Services

Because Why The Face App is about sharing pictures with people, there is some information we collect automatically when you access our Services, which we use to facilitate the range of communications offered through our Services, to provide you nice features and functionality, and to enable all the other purposes described in this privacy policy. All of this is explained below.

Information we Collect From other Sources

If another user allows us to collect information from his or her device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you. We may also obtain information from other sources and combine that with the information we collect through Why The Face App

Information we collect when you contact us

If you are in need of support and have a question for our support team you can contact us via email at When you contact the support team or communicate with us in any other way, we’ll collect whatever information you volunteer. For instance, if you submit artwork, files, or any other materials to us through our websites, we will collect what you give us.

How we use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of Services that we relentlessly improve. But we do a lot more as well, such as:

Where information is processed

Why The Face App is based in Denmark. We of course welcome new users from all over the world, but keep in mind that no matter where you live or where you happen to use our Services, you consent to the processing and transfer of information in and to Denmark and other countries. We want you to know this because the laws of Denmark and those of other countries where your information is processed might not be as comprehensive or protective as laws in the country where you live. And while you’re in another country, know that your information may be made available to government or law enforcement requests.

How we share information

Here’s the type of information we may share about you with others and how we do so:

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. Here’s just one example of how this could work: Because it’s not always clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have Why The Face App friends in common without disclosing the usernames of those common friends.

The Services may also contain third-party links or be a co-branded or third-party-branded service that’s being provided jointly with or by another company. By going to those links or by using a co-branded or third-party-branded service, you may be providing personal information directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party website or service that you visit or use, including those third parties you interact with through our Services.

Picture and Message deletion

It is not our intention to save content generated by our users. That means that most pictures, user written face impressions and messages sent through our Services will be automatically deleted once they have been viewed or have expired. But—and this is important—you should understand that users who see your pictures and messages can always save them, either by taking a screenshot or by using some other image-capture technology (whether that be software or even something as old-fashioned as a camera to take a photo of your device’s screen). But the same common sense that applies to the Internet at large applies to Why The Face App as well: Don’t send messages that you wouldn’t want someone to save or share.

In most cases, once we detect that all recipients have viewed a picture or message, we automatically delete it from our servers. And again in most cases, the Services are programmed to delete the message from the recipients’ device as well.

A few final words on deletion: We can’t guarantee that messages will be deleted within a specific timeframe. And even after we’ve deleted message data from our servers, that same data may remain in backup for a limited period of time. We may also receive requests from law enforcement requiring us by law to suspend our ordinary server-deletion practices for specific information. Finally, of course, as with any digital information, there may be ways to access messages while still in temporary storage on recipients’ devices or, forensically, even after they are deleted.

Analytics and advertising Services provided by others

We may let other companies use cookies, web beacons, and other technologies on Why The Face App. These companies may collect information about how you use the Services and other websites and online Services over time and across different Services. The information collected may include unique device identifiers, device manufacturer and operating system, IP address, browser type, pages viewed, session start/stop time, links clicked, and conversion information. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies may use the information they collect on our website to deliver targeted advertisements on behalf of us or other companies, including on third-party websites and apps. Why The Face App does not currently respond to do-not-track signals that may be sent from your device. If we do so in the future, we will provide information about that practice in an updated version of this privacy policy. For more information about interest-based ads, including how to opt out of having your web browsing information used for behavioral advertising purposes, please visit

Children’s privacy

Why The Face App does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at